we have goals too

May 30, 2017
Ashley Ann Lawrie


Most fit and active guys in their teens and 20s feel bulletproof. But Jesse Campbell didn’t.

Always big on endurance sports like running and cycling, Jesse hit his early 20s and found himself plagued by chronic severe heartburn, poor sleep patterns and problems with his knees. He could no longer achieve the results he wanted.

“I couldn’t understand how a 20-year-old could have bad knees and so many injuries,” Jesse said. “I looked at other people my age and they felt no pain and could still do everything I couldn’t. My recovery time between exercise was brutal.”

He talked to the usual health professionals. But after failing to find the answers he sought, Jesse did his own research with experts who focused on fitness and nutrition, like Paul Chek and Charles Poliquin. He came to realize diet and lifestyle was the issue – he ate too many foods that cause inflammation throughout the body, such as added sugar and the refined carbohydrates found in flour. He also practiced a carb-based vegetarian diet with no meat protein and too little fat.

In other words, Jesse wasn’t giving his body the right mix of healthy carbs, meat proteins and healthy fats. These are the macronutrients everyone needs in the right proportions for optimal health and recovery from exercise.

“I wasn’t healthy even though I was thin,” Jesse said. “We often look at people and consider them healthy if they are skinny but that is often not the case.”

Changing how he ate had a profound and positive impact on his health. Today, at 29, Jesse does feel bulletproof, at least far more than he did at 20. His routine now focuses more on strength training to complement his Brazilian Jiu-Jitsu rather than endless runs and bike rides. He still takes part in endurance sports from time to time but his knees no longer bother him. In fact, he has been injury free for quite some time.

This personal experience left him wanting to pay it forward and help others faced with the same challenges.

“Your health and fitness is the foundation for everything you want to do in life,” Jesse said. “No matter what you do for a living, you can’t perform well if you are not at your best. If you want to succeed at what you do or chase after your passion, you must be in optimal health. Personal training is a great way to get there.”

Why FFF?

“I look for healthy people to learn from,” he said. “I find that we often take health advice from people who are not healthy. I came to FFF because I wanted to work with people who share the same values – a full, holistic approach to nutrition and lifestyle that is about more than just the training.”

He wants to do more than just train people.

“As a trainer, you need to find the avenue that allows you to really connect with the client about how they can improve their lifestyle,” Jesse said. “I have an unwaveringly positive outlook on life – my clients get a lot more from training than they think they will and I try to inspire them to get more out of life. What I get out of it is seeing people get excited about improving their lifestyle.”

And that’s just the beginning.

“I want to impact as many lives as possible and I think FFF is a great platform to do that,” he said. “It’s a great place that is always learning and growing and I’m excited to see what the future holds.”


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