When Jean-Luc and his wife, Chelsea, built Free Form Fitness, they knew it would be a successful business. And it was, at least in terms of membership. But true success, the kind that is measured in transformed bodies and lives, would take a bit longer to find.”At one time we were a gym that was based solely on membership sales, just like all the other gyms out there, but I was never happy because people never came. Well, you would see everyone come a few times, but a year later they all looked the same and eventually quit, just like they do at all the other gyms,” Jean-Luc says. “I remember a time where this one lady bought a year membership, yet never came. And then when her membership was up, she came and renewed, doing the same thing again. ”Seeing the steady stream of new members coming through the doors, business people told them, “This is a great business.” But people didn’t stay, they didn’t get results, and that was not the kind of “success” that Jean-Luc and Chelsea wanted. According to Jean-Luc, “I thought to myself that this was not the vision I had. I seriously thought it was embarrassing.”Jean-Luc sums up his vision for Free Form Fitness like this: “I will never be part of that illusion ever again. I want everyone to get results; That’s why I created Free Form Fitness.”